Milk is available in various forms at supermarkets. Fresh, long-life, extended shelf life… but what do these labels actually mean? The goal of this project was to create an animated explainer video that provides information about milk in an engaging way. In a concise manner, the target audience would learn about the differences between different types of milk, the best storage practices, and the actual shelf life. I developed the concepts, illustrations, and animations for the Austrian Agency for Health and Food Safety (AGES).