Distraction is the number one cause of accidents on the roads in Austria. A third of all car accidents can be attributed to this. But most of us underestimate the danger of making phone calls or writing text messages while riding a bike or driving a car.
In order to raise awareness about this topic, the Austrian Road Safety Board (KFV) asked me to produce a short animated awareness video. At the same time, the video should also present the most important results of a study by the KFV. And so this very special video was created, a mixture between an awareness video and an explainer video. In order to attract attention, I developed an emotional story that forms the basis for the informational part of the video. The core message is conveyed in a very short time and in a memorable way: “Be more careful in traffic and reach your destination safely – without a smartphonel!”
